06Identity2023

Ember

Client / SolaceBrand Identity · Motion
Ember — Solace

/ Overview

Solace launched into a crowded category with no recognition and a small budget. Ember is the identity that gave them presence — a warm, confident mark built to work first at 16px and then at billboard scale.

We kept it deliberately simple and let motion do the heavy lifting: a single ignite animation that became the brand's signature across every touchpoint.

Client
Solace
Year
2023
Role
Brand Identity · Motion
Services
Brand IdentityLogo DesignMotion DesignGuidelines

Timeline

0 weeks

Scale

0px → billboard

Discipline

Identity

A warm mark for a cold-start brand.

The mark at scale.
01The mark at scale.
Ignite animation.
02Ignite animation.
16px legibility.
0316px legibility.
Guidelines spread.
04Guidelines spread.

/ Credits

Brand IdentityRASTER
MotionI. Castellanos
StrategyD. Reyes

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