04Interactive Reel2024

Drift

Client / KesslerArt Direction · Interaction
Drift — Kessler

/ Overview

Drift reimagines the showreel as something you pilot. Kessler's work is kinetic, so a passive video felt wrong. Instead we built an interactive reel — momentum-based, draggable, where each project is a stop on a track you glide between.

The interaction model borrows from physics: throw it and it coasts, ease and it settles. Pure transform and opacity, never a dropped frame.

Client
Kessler
Year
2024
Role
Art Direction · Interaction
Services
Art DirectionInteraction DesignFront-endMotion Design

Timeline

0 weeks

Interaction

Momentum · Drag

Discipline

Interactive Reel

A reel you steer instead of watch.

Momentum-based track.
01Momentum-based track.
Drag affordance.
02Drag affordance.
Project stop.
03Project stop.
Coast & settle.
04Coast & settle.

/ Credits

Art DirectionRASTER
InteractionI. Castellanos
Front-endM. Halvorsen

Next Project — 05

Prism